THAW, Lifestyle Cooler Pack

Designed and developed the THAW Lifestyle Cooler Pack as part of an entire roadmap of products. Led the team through ideation and final execution of the entire line. Including costing and engineering for the cooler bag materials, backpacking silhouette, and overall aesthetic through development samples. The intent is for it to be shaped similar to a mini backpacking pack. It can hold wine bottles and a full case of cans before becoming heavy to the average user. Enjoy your time outdoors with the comfortable shape and style along with the functional benefits of the ergonomic straps and back panel.

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